Electric green: teaming up to drive sustainable business practices
Auckland City Electric Vehicles (ACEV) owner Hadley Hargadon is leading the charge to bring zero emission vehicles to New Zealanders – he’s also focused on incorporating sustainable practices into ACEV’s own operations. When Hadley helped the Give & Grow business development team to select an electric vehicle last year, both businesses saw the opportunity to team up again to drive greener gifting to ACEV’s customers and suppliers.
The ACEV team have long been a bunch who see the benefit of plants in indoor spaces: a gorgeous, green, lush living wall is an eye-catching feature in the ACEV showroom.
Hadley says, “We love having plants in our workspace and we’re genuine about looking at our business and seeing what we can do to ensure our practices are responsible and sustainable. Of course, there’s still plenty for us to learn – but we’re focused on doing the very best we can. Giving green, living gifts really resonated with our team and our ethos as a business.”
Plant gifts also offered a unique gift that the ACEV team knew their customers would love to receive. Working with Give & Grow, ACEV began sending each new customer a plant, as a way of touching base in the aftermath of an EV purchase.
Then, with Christmas on the horizon, ACEV took their sustainable gifting programme one step further, making plants their Christmas gifts to suppliers. Give & Grow worked with ACEV to add the ACEV brand to the cardboard box each plant arrived in and to add a personal message to each gift.
“It’s so different from receiving an ordinary business Christmas gift – like a bottle of champagne or a hamper,” Hadley says. “People were intrigued by the idea of receiving a plant. It’s a gift that adds green to our suppliers’ desks and ensures every time they look at it, they think of us. More people called to say thank you this year than when we’ve given gifts previously.”
“When I explained about Give & Grow, one of our suppliers said he’d definitely be giving the team a call next Christmas.”